Often times we’re too blinded by the “shiny factor” of new technology to see the real benefits that it can provide beyond the novelty factor. As businesses, we need to focus on the end-goal of creating a better experience for consumers. At the end of the day, it’s not about paying with your phone. Merchants who worry mobile payments is a fad will soon wake up to its potential to be much more than just a new way to pay. They should take advantage of the opportunity to offer personalization and convenience to their customers and make the shopping experience better for everyone using mobile payment technology.
The number of people carrying cash while shopping has reduced significantly recently, while 66% of all sales made in person are paid for with a credit card.

According to a recent RSR Research survey, 20% of respondents expect that some form of digital payment, including mobile, will be the primary form of payment in just 3 years. More in the Resource Center: Mobile Payments - Where Do Merchants Start?

58% of smartphone owners regularly go to a store with the sole intention of trying on or testing products before purchasing them online.
Check out our latest infographic in the Resource Center to learn about EMV and how this shift will impact merchants: EMV - Coming to Your Wallet in 2015.

From new technologies to business basics, read about three strategies to attract customers and grow sales, in the Resource Center from Merchant Warehouse, LLC SVP Michael Gavin - http://merchantwarehouse.com/3-key-strategies-to-attract-customers-and-grow-sales

From your mother-in-law commenting on your check-ins to bigger concerns around serious data fraud, now is the time to become more deeply aware of how location-based services work and how they impact our lives.

According to Visa’s estimates, some 95% of credit card data breaches occur with small business customers. Check out our latest post in the Resource Center on putting security first, with tips for merchants to protect data. http://merchantwarehouse.com/tips-for-merchants-to-protect-data

2012 saw some major leaps forward for the payments industry. Between Square, PayPal, Google Wallet, Isis, LevelUp and MCX, the mobile payment wars have just started to get exciting.
This report will provide you with an up-to-date overview of the current state of the mobile wallet market, where the industry is headed, and the key players you should be aware of. A can’t miss read!