Often times we’re too blinded by the “shiny factor” of new technology to see the real benefits that it can provide beyond the novelty factor. As businesses, we need to focus on the end-goal of creating a better experience for consumers. At the end of the day, it’s not about paying with your phone. Merchants who worry mobile payments is a fad will soon wake up to its potential to be much more than just a new way to pay. They should take advantage of the opportunity to offer personalization and convenience to their customers and make the shopping experience better for everyone using mobile payment technology.
According to a recent RSR Research survey, 20% of respondents expect that some form of digital payment, including mobile, will be the primary form of payment in just 3 years. More in the Resource Center: Mobile Payments - Where Do Merchants Start?